Amazon Doesn’t Care About your Business

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Amazon Doesn’t Care About Your Business!

Over the summer, Amazon purchased Whole Foods. Many waited to see how this would affect the grocery industry. However, it hit much closer to home for many grocery sellers on Amazon.

Amazon sellers, who sold items with the Whole Foods brand, recently received a letter stating that they could no longer sell those products. Almost overnight, Amazon took over the market.

While Amazon was claiming their monopoly, I was happy to hear that Amazon did compensate all of the sellers the full sale price for these items (less the FBA fees). However, many sellers were left without their bread and butter — literally.

At the end of the day, it’s important to remember that Amazon doesn’t care about your business. They ARE the business. Their goal is to ensure success. Owning the rights to sell Whole Foods goods is one way to achieve it.

So, where does that leave you and me? What can we learn from this?

Diversifying is key! Don’t rely on one certain type of product or purchase only from one supplier. A product line can end. A supplier can decide to sell on Amazon themselves and stop supplying to you. A whole category of items can become restricted. Diversify!

Try something new. Try private label. Try wholesale. Try online arbitrage. Try getting approval for restricted brands. Try something new. You can try something new and also continue to sell what you are good at.

Just remember, anything can happen. You don’t want to have all of your eggs in one basket.

Amazon doesn’t care about your business. That’s why YOU have to care about it. Be proactive. Diversify. Try something new!